Doug Munroe

Doug Munroe established Waterfall Farm in 1976. In addition to farming, Doug is a painter and a writer. He also sits on the board of the Florence Thomas School of Art in West Jefferson, NC and has been a tireless volunteer for the Nature Conservancy for over 25 years and the National Committee for the New River. He is an advocate of conservation, a leader among land stewards, and a lover of the great outdoors. He lives on Waterfall Farm with his wife Nancy and dog Pepper.

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In addition to farming, Michael & Wheeler run Wheeler Munroe Leather Co., producing a line of finely crafted leather tool belts with designs especially tailored to the tools and skill sets of flower farmers, florists, and woodworkers.  Find out more at